Zong Ning Apple payment into Naka Kunisuke’s traditional financial enterprise marketing transformati 纳妾记txt

Zong Ning Apple payment into Naka Kunisuke’s traditional financial enterprise marketing transformati 纳妾记txt

Zong Ning: Apple payment into the Naka Kunisuke traditional financial enterprise marketing transformation – Sohu technology, this week the most popular thing is apple payment (Apple Pay) began to officially landed in China, and among them, the most benefit will probably be China’s banking industry. The traditional financial enterprises, the bank is to quickly carry out their own mobile payment, and the payment is only apple payment channel, not the fund management approach also makes very willing to cooperate with China UnionPay to deal with Alipay and WeChat to bring their own pressure to pay. Apple pay Chinese, bank card push into mobile payment has entered the end of apple China, a wolf came the voice of the United Chinese UnionPay payment as one falls, another rises, and the bank card can Apple how many waves is still unknown. But Apple users higher consumption capacity is obviously all payment platforms are unable to hide greeds. After the traditional bank to make up their own mobile payment short board, to achieve Internet plus the change point the day and await for it. Take the traditional banking mobile terminal, the earliest, the most outstanding marketing credit card merchants, palm life is its launch of a comprehensive service App. Before only for the China Merchants Bank credit card users to provide services, and in August 2015 launched the 5 Pocket life already, to break the barriers between banks, fully open, non bank cardholders including debit and credit cards, you can bind the palm of life, a unified account management association, it is greatly enhance the degree of coverage the product users, basically can cover all the valid user. This App the position in life and consumer and financial services, including a variety of dining discount, buy movie tickets, as well as their businesses preferential Merchants Bank financial products, and now apple with China Merchants Bank credit card payment function, apparently had completed their mobile terminal comprehensive upgrade. Younger marketing, the traditional financial Internet upgrade is not only the product, in marketing, the traditional banks have embarked on a more younger route, emphasis on social platforms and social media, but also changed the traditional image of the bank’s stuffy. Take the China Merchants Bank credit card as an example, in the future payment of black technology video released last year, brush burst circle of friends, described the possibility of future payments, perhaps the scene in the film will become a reality in the past few decades. Then, before the Spring Festival, the home video micro film, but also a warm, browse millions of millions. People feel different professional and business feelings. This kind of science and technology, humanities marketing ability, greatly changed people’s impression of the bank itself, and this is one of the reasons why I choose CMB credit card. In other banks, third party financial platform still in kind exchange gifts with integral level, China Merchants Bank has to send red envelopes, integral can play interactive teaser, 80, 90 childhood memories tank was also reproduced, this soft marketing way to avoid the intense competition of the integral value, and very clever the fun won viscous and user impression. Chasing hot poster pulse "forcibly" circle of friends and playing social with new technology H5?

宗宁:苹果支付进军中国助传统金融企业营销转型-搜狐科技   这周最火爆的事情就是苹果支付( Apple Pay)开始正式登陆中国,而这其中,最受益的恐怕会是中国的银行业。传统金融企业,也就是银行会借此迅速开展自己的移动支付,而苹果支付仅仅是支付通道,并不管理资金的做法也使得银联非常愿意与之合作以应对支付宝和微信带给自己的支付压力。         苹果支付进中国,银行卡大举进军移动端   苹果支付已经进入中国了,一时间狼来了的呼声此起彼伏,苹果支付联合中国的银联和银行卡们可以掀起多大的波澜目前还是未知之数。但苹果用户的更高消费能力显然是所有支付平台都垂涎欲滴的。而传统银行借此弥补自己的移动支付短板之后,实现互联网+的改变则指日可待。      就拿传统银行中移动端走的最早,营销也最出众的招行信用卡来说,掌上生活是其推出的一款综合性服务App。之前只针对招行信用卡用户提供服务,而在2015年8月掌上生活推出5.0之后,就已经打破银行间的壁垒,全面开放,非招行的持卡人包括借记卡和信用卡,都可以绑定掌上生活,统一关联账户管理,这一招更是大大提升了产品用户的覆盖程度,基本上可以覆盖所有的有效用户。这款App本就定位在提供生活、消费和金融服务,包括各种餐饮优惠、电影票购买、商家特惠以及招行自己的金融产品,而现在结合苹果支付功能,招行信用卡显然已经完成了自己的移动端的全面升级。      年轻化营销,传统金融的互联网升级   不仅仅产品如此,在营销上,传统银行也走上了更加年轻化的路线,重视社交平台和社交媒体,也改变了银行古板的传统形象。还是以招行信用卡为例,在去年发布的未来支付黑科技视频,刷爆朋友圈,阐述了未来支付的种种可能,或许电影中的场景在这几十年就能变成现实。   然后在春节前后的回家视频微电影,则又温馨了一把,浏览又超百万。让人感受到了不一样的专业度和商业情怀。这种能科技、能人文的营销能力,大大改观了人们对银行本身的印象,这也是为什么我选择招行信用卡的原因之一。   在别家银行、第三方金融平台还停留在用积分兑换实物礼品层面时,招行积分已经可以派红包、玩互动传情了,80、90后儿时记忆坦克大战也被重现,这种软性的营销方式,避开竞争白热化的积分价值问题,另辟蹊径,非常聪明的用乐趣赢得粘性与用户好感。         追热点海报脉冲“霸占”朋友圈和用新技术H5玩social传播,发布频次和内容质量,已经不输所谓营销出众的互联网公司。      银行金融优势加营销升级,开始弯道超车   在招行各种举措的实施下,掌上生活App的绑定用户已突破2000万,也积累了很多精品商家的拥簇,比如电影院线已经超过400家,甚至超过了专业的电影网站格瓦拉。      一定要注意,招商银行是一家银行,在金融上是本行,这和很多互联网公司尝试互联网金融有很大不同,这是真正的金融互联网+。所以推行起来,也就非常的快速了。而比起核心的移动支付竞争对手支付宝和微信来说,也有很大的门槛优势。在前段,布置有大量的商户pos,后端有大量银行卡持卡人,中间有稳定精准的金融级平台和精准数据,如此扎实的壁垒,互联网公司想建设起来,也是很费周折的。所以互联网公司领先的支付体验,最终并不一定就不会被追上,但金融行业的优势,却未必能复制。   银行最大的优势其实就是其安全性和用户数据的精准性,结合现在互联网技术的革新,就可以产生特别的效果。然后加上社会化营销的年轻化,金融产品和服务就轻松的融入了年轻人,比如掌上生活,也就成了年轻人的新选择,而老用户就更不用提了。加上苹果支付的推动,相信很快在移动支付这一块,银行会很快抢下自己的份额。   所以对于传统企业来说,利用好自己的优势,加上互联网,还是可以融合迸发出新的推动力的。这也许就是互联网+的最大意义所在。   作为把帖子看到最后的福利,奉上掌上生活最近发布的移动互联生活消费数据分析报告!      这份数据报告对于男人和女人谁才是剁手主力军,消费行为和星座之间有什么关系,都有深刻新颖的洞察,我这个巨蟹座也躺枪了,究竟为什么呢?相关的主题文章: